Chatting with the taxi driver, reserving a hotel room, making new friends, flirting, ordering a nice dish: The range of applications was varied. Last month, all over Russia, fans and journalists made massive use of Google Translate. Translations between Russian and Arabic, meanwhile, rose by 40%. Spanish-speaking fans certainly won’t be the ones to deny it: With a 200% increase in use, Spanish accounted for the largest share of translation requests. After all, victory is made that much sweeter, and defeat less bitter, by a nice Cervoise. As for “beer,” custom and atmosphere dictated a rise of 65%. Requests involving the expression “World Cup” rose by 200%, while “stadium” went up 135%. As a Google employee noted, however these results do not come as a complete surprise, as Russia has always been among the app’s leading users ( ). That type of boost to use of the service had already been in evidence during the Rio Olympics, but it was nothing like what was experienced during the 2018 FIFA World Cup. Google announced a 30% increase in translation requests in the country. An electronic voice asked: “Do you need medical assistance?” That was Google Translate, too.ĭuring the month-long competition, the American behemoth’s famous app was widely used among fans in attendance in Russia.

Before he could even speak, one of the officers murmured a sentence into his smartphone, then held it out to him. Red as a beet and dripping with sweat, he carefully prepared his argument. Because his hotel was right next to a small local stadium, he had made the mistake of leaving his papers in his room. While jogging, a British journalist got nervous when two Russian police officers approached him suspiciously. To nearly everyone’s surprise, the Korean athletes had just eliminated the formidable German Mannschaft in a victory that allowed the Mexicans to advance to the round of 16! How to communicate? With Google Translate, of course! On June 27, ecstatic Mexican soccer fans celebrated their team’s qualification outside the South Korean embassy.

The success of the Google Translate app during the World Cup is the most obvious evidence of that! More than any other sport, soccer has a way of kindling passions and fostering conversation. For the second time in its history, the French team found itself on top of the world. On Sunday, July 15, a verdict was rendered in the 2018 World Cup.

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