To raise awareness around the need for clean water, nutritious food and education across the world, this campaign utilised Pinterest as an impactful comms channel for the visual and emotive campaign. The Cedar Rapids Metro Economic Alliance is launching a campaign for local businesses to buy local. The board featured stories and information, sharing the different ways ActionAid works to fight against poverty.Ĭlicking on pieces of content directed the audience to an information page, where they could find out how to help the children and communities by joining ActionAid’s sponsorship programme. New campaign aims to get people to buy local. Pinterest recommends giving your campaign a good 3-5 days before making any adjustments, so that it can use your tracking code to automatically adjust the campaign targeting and goals once it gathers sufficient data. On Monday 20 December, ActionAid featured on Pinterest’s ‘Today’ section, to grab the attention of users and encourage them to visit ActionAid’s Pinterest board.

Images of real people ensured the campaign remained authentic and conveyed a sense of visual storytelling, without overwhelming the audience with text or audio. For Real’ was positioned on Pinterest, to ensure the compelling imagery captured the attention of audiences on the platform. These Pins are shared over and over giving brands a plethora of exposure as users scroll through looking for inspiration for their next endeavor in life.

ActionAid is an international organisation working to achieve a fair and just world, defending people’s rights and overcoming poverty, inequality, and injustice. Pinterest, one of the largest social networks, is a visual based social network that allows people to share all kinds of video and blog content in the form of Pins.

Pinterest campaign